It is not always about brand: Design-driven consumers and their self-expression

Kyun-Ah Byun, Robert Jones, Barbara Ross Wooldridge

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	296-303
Journal	Journal of Retailing and Consumer Services
State	Published - 2018

Cite this

@article{9ed8bd8fd7bc496c8e510c94be7275c3,

title = "It is not always about brand: Design-driven consumers and their self-expression",

author = "Kyun-Ah Byun and Robert Jones and Wooldridge, {Barbara Ross}",

year = "2018",

language = "English",

pages = "296--303",

journal = "Journal of Retailing and Consumer Services",

publisher = "Elsevier",

}