Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

George S. Day, John Deighton, Das Narayandas, Evert Gummesson, Shelby D. Hunt, C. K. Prahalad, Roland T. Rust, Steven M. Shugan

Research output: Contribution to journal › Review article › peer-review

114 Scopus citations

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Business & Economics