Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

George S. Day, John Deighton, Das Narayandas, Evert Gummesson, Shelby D. Hunt, C. K. Prahalad, Roland T. Rust, Steven M. Shugan

Research output: Contribution to journalReview articlepeer-review

101 Scopus citations
Original languageEnglish
Pages (from-to)18-27
Number of pages10
JournalJournal of Marketing
Volume68
Issue number1
DOIs
StatePublished - Jan 2004

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