Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

George S. Day; John Deighton; Das Narayandas; Evert Gummesson; Shelby D. Hunt; C. K. Prahalad; Roland T. Rust; Steven M. Shugan

doi:10.1509/jmkg.68.1.18.24035

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

George S. Day, John Deighton, Das Narayandas, Evert Gummesson, Shelby D. Hunt, C. K. Prahalad, Roland T. Rust, Steven M. Shugan

Business Administration

Research output: Contribution to journal › Review article › peer-review

114 Scopus citations

Original language	English
Pages (from-to)	18-27
Number of pages	10
Journal	Journal of Marketing
Volume	68
Issue number	1
DOIs	https://doi.org/10.1509/jmkg.68.1.18.24035
State	Published - Jan 2004

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10.1509/jmkg.68.1.18.24035

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title = "Invited Commentaries on {"}Evolving to a New Dominant Logic for Marketing{"}",

author = "Day, {George S.} and John Deighton and Das Narayandas and Evert Gummesson and Hunt, {Shelby D.} and Prahalad, {C. K.} and Rust, {Roland T.} and Shugan, {Steven M.}",

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AU - Day, George S.

AU - Deighton, John

AU - Narayandas, Das

AU - Gummesson, Evert

AU - Hunt, Shelby D.

AU - Prahalad, C. K.

AU - Rust, Roland T.

AU - Shugan, Steven M.

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JO - Journal of Marketing

JF - Journal of Marketing

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Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

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