Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

George S. Day, John Deighton, Das Narayandas, Evert Gummesson, Shelby D. Hunt, C. K. Prahalad, Roland T. Rust, Steven M. Shugan

Research output: Contribution to journalReview article

88 Scopus citations
Original languageEnglish
Pages (from-to)18-27
Number of pages10
JournalJournal of Marketing
Volume68
Issue number1
DOIs
StatePublished - Jan 2004

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    Day, G. S., Deighton, J., Narayandas, D., Gummesson, E., Hunt, S. D., Prahalad, C. K., Rust, R. T., & Shugan, S. M. (2004). Invited Commentaries on "Evolving to a New Dominant Logic for Marketing". Journal of Marketing, 68(1), 18-27. https://doi.org/10.1509/jmkg.68.1.18.24035