Investigating the relationships among college students’ satisfaction, addiction, needs, communication apprehension, motives, and uses & gratifications with Snapchat

Narissra M. Punyanunt-Carter, J. J. De La Cruz, Jason S. Wrench

Research output: Contribution to journalArticle

26 Scopus citations

Abstract

Snapchat is a popular communication mode for college students. In this study, 475 college students reported their communication behaviors regarding their Snapchat use and other variables related to Snapchat, such as addiction and needs. Results indicated that college students are satisfied using Snapchat. Findings showed that there was a significant relationship between participant needs (entertainment and functional) with Snapchat addiction, intensity, and exhibitionism. Further, there is a relationship between participant needs (entertainment and functional) with communication apprehension (social media and Snapchat).

Original languageEnglish
Pages (from-to)870-875
Number of pages6
JournalComputers in Human Behavior
Volume75
DOIs
StatePublished - Oct 2017

Keywords

  • Addiction
  • Behaviors
  • Motives
  • Satisfaction
  • Snapchat
  • Uses & gratifications

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