Snapchat is a popular communication mode for college students. In this study, 475 college students reported their communication behaviors regarding their Snapchat use and other variables related to Snapchat, such as addiction and needs. Results indicated that college students are satisfied using Snapchat. Findings showed that there was a significant relationship between participant needs (entertainment and functional) with Snapchat addiction, intensity, and exhibitionism. Further, there is a relationship between participant needs (entertainment and functional) with communication apprehension (social media and Snapchat).
- Uses & gratifications