Abstract
Despite the importance of mobile commerce (m-commerce) as an emerging channel of communication, marketing, and sales in business, few studies address how consumers decide to use m-commerce. In this study, we develop a conceptual framework for investigating the role of the perceived ease of use, perceived usefulness, and perceived enjoyment in determining consumers' intention to use m-commerce. We also investigate the importance of social influence in determining intention to use m-commerce. We draw on the Technology Acceptance Model (TAM) to develop our theoretical model. The empirical examination of our research model indicates that extrinsic and intrinsic motivations positively impact intention to use m-commerce. The current research model and its results could provide a rigorous basis for understanding consumers' behavior in wireless contexts.
Original language | English |
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Pages (from-to) | 13-34 |
Number of pages | 22 |
Journal | Journal of Internet Commerce |
Volume | 6 |
Issue number | 1 |
DOIs | |
State | Published - Apr 18 2007 |
Keywords
- Behavioral intention
- Mobile commerce
- Perceived ease of use
- Perceived enjoyment
- Perceived usefulness
- Positive word-of-mouth