Investigating antecedents of behavioral intentions in mobile commerce

Jaeki Song, Chulmo Koo, Yong Jin Kim

Research output: Contribution to journalArticlepeer-review

39 Scopus citations


Despite the importance of mobile commerce (m-commerce) as an emerging channel of communication, marketing, and sales in business, few studies address how consumers decide to use m-commerce. In this study, we develop a conceptual framework for investigating the role of the perceived ease of use, perceived usefulness, and perceived enjoyment in determining consumers' intention to use m-commerce. We also investigate the importance of social influence in determining intention to use m-commerce. We draw on the Technology Acceptance Model (TAM) to develop our theoretical model. The empirical examination of our research model indicates that extrinsic and intrinsic motivations positively impact intention to use m-commerce. The current research model and its results could provide a rigorous basis for understanding consumers' behavior in wireless contexts.

Original languageEnglish
Pages (from-to)13-34
Number of pages22
JournalJournal of Internet Commerce
Issue number1
StatePublished - Apr 18 2007


  • Behavioral intention
  • Mobile commerce
  • Perceived ease of use
  • Perceived enjoyment
  • Perceived usefulness
  • Positive word-of-mouth


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