Abstract
Data aggregation across industries has been shown to be inappropriate in describing correlates of business firm performance. This study examines firms performing a similar function within one industry and suggests a further qualification to this analysis; it may be necessary to account for dominant and varying marketing strategies when estimating performance equations in some industries.
Original language | English |
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Pages (from-to) | 431-443 |
Number of pages | 13 |
Journal | Journal of Business Research |
Volume | 10 |
Issue number | 4 |
DOIs | |
State | Published - Dec 1982 |