Internet market strategies: Antecedents and implications

Jaeki Song; Fatemeh Mariam Zahedi

doi:10.1016/j.im.2005.06.004

Internet market strategies: Antecedents and implications

Jaeki Song, Fatemeh Mariam Zahedi

Business Administration

Research output: Contribution to journal › Article › peer-review

17 Scopus citations

Abstract

The Web is a new market channel that has become a serious alternative to traditional channels. At present, there is little strategy analysis available to guide a company's decision about its involvement in the internet market. In this paper, we differentiate between the internet and traditional market channels and define two fundamental strategies for operating on the internet as: pure and mixed. Based on models of competition in microeconomic theory and resource-based perspectives, we develop a conceptual model for channel selection. We discuss the results and their implications for companies operating on the internet.

Original language	English
Pages (from-to)	222-238
Number of pages	17
Journal	Information and Management
Volume	43
Issue number	2
DOIs	https://doi.org/10.1016/j.im.2005.06.004
State	Published - Mar 2006

Keywords

Creative pricing policies
IMS model
Internet competition
Internet market
Mixed strategy
Pure strategy
Resource-based theory
Traditional markets

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