TY - JOUR
T1 - Internet market strategies
T2 - Antecedents and implications
AU - Song, Jaeki
AU - Zahedi, Fatemeh Mariam
N1 - Copyright:
Copyright 2011 Elsevier B.V., All rights reserved.
PY - 2006/3
Y1 - 2006/3
N2 - The Web is a new market channel that has become a serious alternative to traditional channels. At present, there is little strategy analysis available to guide a company's decision about its involvement in the internet market. In this paper, we differentiate between the internet and traditional market channels and define two fundamental strategies for operating on the internet as: pure and mixed. Based on models of competition in microeconomic theory and resource-based perspectives, we develop a conceptual model for channel selection. We discuss the results and their implications for companies operating on the internet.
AB - The Web is a new market channel that has become a serious alternative to traditional channels. At present, there is little strategy analysis available to guide a company's decision about its involvement in the internet market. In this paper, we differentiate between the internet and traditional market channels and define two fundamental strategies for operating on the internet as: pure and mixed. Based on models of competition in microeconomic theory and resource-based perspectives, we develop a conceptual model for channel selection. We discuss the results and their implications for companies operating on the internet.
KW - Creative pricing policies
KW - IMS model
KW - Internet competition
KW - Internet market
KW - Mixed strategy
KW - Pure strategy
KW - Resource-based theory
KW - Traditional markets
UR - http://www.scopus.com/inward/record.url?scp=30944450554&partnerID=8YFLogxK
U2 - 10.1016/j.im.2005.06.004
DO - 10.1016/j.im.2005.06.004
M3 - Article
AN - SCOPUS:30944450554
VL - 43
SP - 222
EP - 238
JO - Information and Management
JF - Information and Management
SN - 0378-7206
IS - 2
ER -