Internet market strategies: Antecedents and implications

Jaeki Song, Fatemeh Mariam Zahedi

Research output: Contribution to journalArticle

17 Scopus citations

Abstract

The Web is a new market channel that has become a serious alternative to traditional channels. At present, there is little strategy analysis available to guide a company's decision about its involvement in the internet market. In this paper, we differentiate between the internet and traditional market channels and define two fundamental strategies for operating on the internet as: pure and mixed. Based on models of competition in microeconomic theory and resource-based perspectives, we develop a conceptual model for channel selection. We discuss the results and their implications for companies operating on the internet.

Original languageEnglish
Pages (from-to)222-238
Number of pages17
JournalInformation and Management
Volume43
Issue number2
DOIs
StatePublished - Mar 2006

Keywords

  • Creative pricing policies
  • IMS model
  • Internet competition
  • Internet market
  • Mixed strategy
  • Pure strategy
  • Resource-based theory
  • Traditional markets

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