TY - JOUR
T1 - Interimistic relational exchange
T2 - Conceptualization and propositional development
AU - Lambe, C. Jay
AU - Spekman, Robert E.
AU - Hunt, Shelby D.
N1 - Funding Information:
The authors are grateful for the financial assistance provided by the Darden Foundation. Also, we would like to thank the editor and three anonymous reviewers for their extremely helpful comments. In addition, we would like to thank Mike Wittmann, a doctoral student at Texas Tech University, for his help during the project.
PY - 2000
Y1 - 2000
N2 - Research on relational exchange has focused primarily on long-term, or "enduring," relational exchange. The evolutionary model of relationship development that is the foundation for much of the research on enduring relational exchange lacks applicability for short-term, or "interimistic," relational exchange. Interimistic relational exchange is defined as a close, collaborative, fast-developing, short-lived exchange relationship in which companies pool their skills and/or resources to address a transient, albeit important, business opportunity and/or threat. Because interimistic exchange relationships must quickly become functional and have a short life, these relationships have less time to fully develop the relational governance mechanisms assumed in the evolutionary model. Therefore, interimistic relational exchange appears to rely more on nonrelational mechanisms than does enduring relational exchange. This article (1) examines how interimistic relational exchange governance differs from that of enduring relational exchange and (2) develops propositions for further research on interimistic relational exchange.
AB - Research on relational exchange has focused primarily on long-term, or "enduring," relational exchange. The evolutionary model of relationship development that is the foundation for much of the research on enduring relational exchange lacks applicability for short-term, or "interimistic," relational exchange. Interimistic relational exchange is defined as a close, collaborative, fast-developing, short-lived exchange relationship in which companies pool their skills and/or resources to address a transient, albeit important, business opportunity and/or threat. Because interimistic exchange relationships must quickly become functional and have a short life, these relationships have less time to fully develop the relational governance mechanisms assumed in the evolutionary model. Therefore, interimistic relational exchange appears to rely more on nonrelational mechanisms than does enduring relational exchange. This article (1) examines how interimistic relational exchange governance differs from that of enduring relational exchange and (2) develops propositions for further research on interimistic relational exchange.
UR - http://www.scopus.com/inward/record.url?scp=23044519410&partnerID=8YFLogxK
U2 - 10.1177/0092070300282003
DO - 10.1177/0092070300282003
M3 - Article
AN - SCOPUS:23044519410
SN - 0092-0703
VL - 28
SP - 212
EP - 225
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
IS - 2
ER -