Integrated marketing campaigns: Printing makes perfect

Research output: Contribution to specialist publicationArticle

Abstract

Print shops have retained and strengthened their role as a vital resource for marketers by taking advantage of new technology, adapting to the changing times and anticipating customer requests. Print shops have responded by improving and expanding their services in order to become more capable, profitable, and competitive. printers are incorporating high-quality, easy-to-use solutions that provide visually appealing, relevant, and results-generating marketing materials. The shifting landscape from printing to Internet and other marketing channels calls for a strategy where printers increase creativity and adopt new mediums to see increased revenue. Marketers realize that by taking advantage of each channel's distinct benefits, they can generate maximum results. print shops are finding that they are more profitable and more relevant when they offer services that add value to other marketing mediums.

Original languageEnglish
Pages30-33
Number of pages4
Volume31
No2
Specialist publicationQuick Printing
StatePublished - Nov 2007

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