| Original language | English |
|---|---|
| Pages (from-to) | 123-138 |
| Journal | Marketing Letters |
| State | Published - 2013 |
Ingredient Branding Failures: the Role of Involvement in Assigning Blame to Partner Brands
Jeffrey P. Radighieri, Babu John-Mariadoss, Yany Gregoire, Jean Johnson
Research output: Contribution to journal › Article › peer-review