Abstract
Is it reasonable to believe (as many critics do) that informational advertising is okay, but that persuasive advertising is not okay? This article investigates the so-called “information-persuasion” dichotomy and concludes that it is manifestly illogical, a phony dichotomy. A revised version is then proposed: the “high information-content vs. low information-content” dichotomy in advertising. Analysis reveals some substantial problems in operationalizing the new dichotomy.
Original language | English |
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Pages (from-to) | 5-8 |
Number of pages | 4 |
Journal | Journal of Advertising |
Volume | 5 |
Issue number | 3 |
DOIs | |
State | Published - 1976 |