Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

Chung-Wha (Chloe) Ki; Leslie Cuevas; Heejin Lim

doi:10.1016/j.jretconser.2020.102133

Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

Chung-Wha (Chloe) Ki, Leslie Cuevas, Heejin Lim

Hospitality and Retail Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	11
Journal	Journal of Retailing and Consumer Services
DOIs	https://doi.org/10.1016/j.jretconser.2020.102133
State	Published - Apr 30 2020

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title = "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs",

author = "Ki, {Chung-Wha (Chloe)} and Leslie Cuevas and Heejin Lim",

year = "2020",

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doi = "10.1016/j.jretconser.2020.102133",

language = "English",

pages = "11",

journal = "Journal of Retailing and Consumer Services",

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AU - Ki, Chung-Wha (Chloe)

AU - Cuevas, Leslie

AU - Lim, Heejin

PY - 2020/4/30

Y1 - 2020/4/30

U2 - 10.1016/j.jretconser.2020.102133

DO - 10.1016/j.jretconser.2020.102133

M3 - Article

SP - 11

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

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Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

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