Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs

Chung-Wha (Chloe) Ki, Leslie Cuevas, Heejin Lim

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)11
JournalJournal of Retailing and Consumer Services
DOIs
StatePublished - Apr 30 2020

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