Original language | English |
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Pages (from-to) | 11 |
Journal | Journal of Retailing and Consumer Services |
DOIs | |
State | Published - Apr 30 2020 |
Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Chung-Wha (Chloe) Ki, Leslie Cuevas, Heejin Lim
Research output: Contribution to journal › Article › peer-review