Influence of Culture on Purchase Decision: Integrative Models Development of American and Chinese Amusement Park Customers

The current study developed and examined integrative models to analyze the influence of national culture on purchase decision attributes (PDAs) between American and Chinese amusement park customers using the consumer style inventory (CSI), attributes of purchase decisions in tourism, and cultural dimensions. Exploratory and confirmatory factor analyses confirmed the dimensions (i.e., cultural dimensions and PDAs); the prevalent estimate of error covariance; the validity of the integrative models for Americans and Chinese and the group invariance; and the effects among the latent variables. Structural equation modeling suggested significant impacts of power distance (PD) and long-term orientation (ORI) on PDAs. The group invariance model analysis showed significantly more positive impacts of PD and ORI on PDAs among Chinese amusement park customers. Theoretical and managerial implications such as insignificance of individualism/ collectivism, perception of price appropriateness, niche