TY - JOUR
T1 - Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
AU - Badrinarayanan, Vishag
AU - Becerra, Enrique P.
AU - Madhavaram, Sreedhar
N1 - Publisher Copyright:
© 2014 Elsevier Ltd.
PY - 2014/11/1
Y1 - 2014/11/1
N2 - Online stores of multichannel retailers continue to lag pure internet retailers with reference to consumers' shopping intentions and sales. This study develops and tests a framework in which (a) trust and attitude (conceptualized as a second-order construct with hedonic and utilitarian dimensions) influence purchase intentions, (b) congruity between the multichannel retailer's land-based and online stores (conceptualized as a second-order constructs made up of seven dimensions: aesthetic appeal, navigation convenience, transaction convenience, atmosphere, service, price orientation, and security) influences trust in and attitude toward the online store, and (c) congruity between consumers' self-image and perceived image of the online store influences trust in and attitude toward the online store. The findings provide robust support for the framework and have strong implications for theory and practice.
AB - Online stores of multichannel retailers continue to lag pure internet retailers with reference to consumers' shopping intentions and sales. This study develops and tests a framework in which (a) trust and attitude (conceptualized as a second-order construct with hedonic and utilitarian dimensions) influence purchase intentions, (b) congruity between the multichannel retailer's land-based and online stores (conceptualized as a second-order constructs made up of seven dimensions: aesthetic appeal, navigation convenience, transaction convenience, atmosphere, service, price orientation, and security) influences trust in and attitude toward the online store, and (c) congruity between consumers' self-image and perceived image of the online store influences trust in and attitude toward the online store. The findings provide robust support for the framework and have strong implications for theory and practice.
KW - Congruity
KW - Multichannel retailers
KW - Purchase intentions
UR - http://www.scopus.com/inward/record.url?scp=84908025468&partnerID=8YFLogxK
U2 - 10.1016/j.jretconser.2014.01.002
DO - 10.1016/j.jretconser.2014.01.002
M3 - Article
AN - SCOPUS:84908025468
VL - 21
SP - 1013
EP - 1020
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
SN - 0969-6989
IS - 6
ER -