| Original language | English |
|---|---|
| Pages (from-to) | 42749 |
| Journal | The Marketing Management Journal |
| State | Published - 2007 |
Inducing Salespeople to Sell Proprietary Products: Do Transaction Cost Factors Hinder? Do Relational Factors Help?
Steve Edison, Shelby Hunt, Sreedhar Madhavaram
Research output: Contribution to journal › Article