Individual-level technology adoption research: An assessment of the strengths, weaknesses, threats, and opportunities for further research contributions

Viswanath Venkatesh, Michael G. Morris, Fred D. Davis

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

4 Scopus citations

Abstract

Imagine the following conversation between two researchers at a research university located anywhere in the world: Doctoral student/new researcher: “I’ve been reading about how and why people choose to use new technologies and am very interested in building on some of the recent technology adoption models.” Doctoral advisor/senior researcher: “I donst recommend it. There has been so much work done in that area that it is virtually impossible to demonstrate a contribution and get a paper on technology acceptance accepted at any top journal anymore. You would be much better off spending your time working on….

Original languageEnglish
Title of host publicationComputing Handbook, Third Edition
Subtitle of host publicationInformation Systems and Information Technology
PublisherCRC Press
Pages38-1-38-25
ISBN (Electronic)9781439898567
ISBN (Print)9781439898543
DOIs
StatePublished - Jan 1 2014

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