Improving Teaching through Improving Evaluation: A Guide to Course Portfolios

This article demonstrates how course portfolios can be used by marketing faculty members to enhance their teaching effectiveness. Course portfolios are a mechanism by which faculty memberscan exhibit their teaching accomplishments for examination by others. This method affords faculty membersthe opportunity to obtain peer review of their teaching in much the same manner as they receive peer review of their research. Through collaboration, faculty members can improve their teaching at a time when many institutions of higher learning are placing increased emphasis on effective teaching. Specific guidelinesare given for constructing the portfolio and for obtaining peer review. Finally, excerptsfrom a marketing course portfolio are used to show possible components of a marketing course portfolio.