Improving Marketing Success: The Role of Tacit Knowledge Exchange between Sales and Marketing

Dennis Arnett, C Michael Wittmann

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	324-331
Journal	Journal of Business Research
State	Published - Feb 23 2013

Cite this

@article{d08d9607190e4aef9b0d4cebb19ef093,

title = "Improving Marketing Success: The Role of Tacit Knowledge Exchange between Sales and Marketing",

author = "Dennis Arnett and Wittmann, {C Michael}",

year = "2013",

month = feb,

day = "23",

language = "English",

pages = "324--331",

journal = "Journal of Business Research",

publisher = "Journal of Business Research",

}