Implementing an Archival Social Media Outreach Program

Robert Weaver, Elissa Stroman

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This entry delineates the benefits of investing an archive’s resources into social media outreach, both as a tool for advertising archival holdings and as a platform for cultivating researcher and donor relationships. It will assess the strengths and weaknesses of current social media platforms available for archives and provide a brief discussion of how to plan for the inevitable advent of future platforms. It will explore critical aspects of successful social media accounts, as well as how to efficiently utilize various technologies to quickly create content, including: authoring blogs that employ simple digitized images and photographs; developing more popular and resource-intensive GIFs and videos; and constructing a process to write and selectively reuse captions; and how to craft a posting schedule. It will outline a program to consistently link posts to archival finding aids, digital collections, or other websites, as well as how to track that process’s efficacy. Finally, this
Original languageEnglish
Title of host publicationImplementing an Archival Social Media Outreach Program
StatePublished - Sep 2021


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