Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion

Sungpo Yi, Tun Jai

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)662-681
JournalJournal of Hospitality Marketing and Management
DOIs
StatePublished - 2020

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