Original language | English |
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Pages (from-to) | 662-681 |
Journal | Journal of Hospitality Marketing and Management |
DOIs | |
State | Published - 2020 |
Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion
Sungpo Yi, Tun Jai
Research output: Contribution to journal › Article › peer-review