Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion

Sungpo Yi; Tun Jai

doi:10.1080/19368623.2020.1692267

Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion

Sungpo Yi, Tun Jai

Hospitality and Retail Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	662-681
Journal	Journal of Hospitality Marketing and Management
DOIs	https://doi.org/10.1080/19368623.2020.1692267
State	Published - 2020

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10.1080/19368623.2020.1692267

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@article{56035fb4a1cb490aa5ee0fb6f1c561ba,

title = "Impacts of consumers{\textquoteright} beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion",

author = "Sungpo Yi and Tun Jai",

year = "2020",

doi = "10.1080/19368623.2020.1692267",

language = "English",

pages = "662--681",

journal = "Journal of Hospitality Marketing and Management",

}

TY - JOUR

T1 - Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion

AU - Yi, Sungpo

AU - Jai, Tun

PY - 2020

Y1 - 2020

U2 - 10.1080/19368623.2020.1692267

DO - 10.1080/19368623.2020.1692267

M3 - Article

SP - 662

EP - 681

JO - Journal of Hospitality Marketing and Management

JF - Journal of Hospitality Marketing and Management

ER -

Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: Application of an integrated model of belief-desire theory of emotion

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