Impact of domain knowledge on information presentation format choice: A cognitive fit perspective

Dinko Bačić, Radha Appan

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

Prior research has established the effect of presentation format on decision making performance. However, the effect of domain knowledge on presentation format choice has not been investigated. In the business context, reports are often generated by report designers who lack domain knowledge and the reports are used by decision makers who possess substantial domain knowledge. Drawing from the Cognitive Fit Theory and the domain knowledge and presentation format literature, this study argues that report designers and decision makers have different mental models of the problems and solutions due to differences in their domain knowledge. Hence, we posit that report designers will choose report formats that fit with their own mental models rather than the mental models of the decision makers. The lack of cognitive fit between the mental models and presentation format for the decision makers could lead to sub-optimal performances. Other implications for research and practice have been discussed.

Original languageEnglish
Title of host publication18th Americas Conference on Information Systems 2012, AMCIS 2012
Pages836-844
Number of pages9
StatePublished - 2012
Event18th Americas Conference on Information Systems 2012, AMCIS 2012 - Seattle, WA, United States
Duration: Aug 9 2012Aug 12 2012

Publication series

Name18th Americas Conference on Information Systems 2012, AMCIS 2012
Volume2

Conference

Conference18th Americas Conference on Information Systems 2012, AMCIS 2012
CountryUnited States
CitySeattle, WA
Period08/9/1208/12/12

Keywords

  • Cognitive fit theory
  • Decision makers
  • Domain knowledge
  • Presentation format choice
  • Report designers

Fingerprint Dive into the research topics of 'Impact of domain knowledge on information presentation format choice: A cognitive fit perspective'. Together they form a unique fingerprint.

Cite this