TY - JOUR
T1 - Imagined Politics: How Different Media Platforms Transport Citizens into Political Narratives
T2 - How Different Media Platforms Transport Citizens Into Political Narratives
AU - McLaughlin, Bryan
AU - Velez, John
N1 - Publisher Copyright:
© The Author(s) 2017.
PY - 2019/2/1
Y1 - 2019/2/1
N2 - This paper introduces the concept of political transportation—the process through which citizenscognitively simulate and imagine the political world. We propose that political transportationmediates the effect of campaign messages on citizen support for political candidates. Further, thedegree of political transportation should depend upon which media platform a campaign messageis delivered through. These expectations were tested by employing an experimental design wherepartisans were exposed to a campaign message delivered in the form of a television ad, apolitical email, or a series of tweets. Results demonstrate the utility of the concept of politicaltransportation and show that Twitter was the least likely to lead to political transportation, whilethere were no differences between television and email.
AB - This paper introduces the concept of political transportation—the process through which citizenscognitively simulate and imagine the political world. We propose that political transportationmediates the effect of campaign messages on citizen support for political candidates. Further, thedegree of political transportation should depend upon which media platform a campaign messageis delivered through. These expectations were tested by employing an experimental design wherepartisans were exposed to a campaign message delivered in the form of a television ad, apolitical email, or a series of tweets. Results demonstrate the utility of the concept of politicaltransportation and show that Twitter was the least likely to lead to political transportation, whilethere were no differences between television and email.
KW - Twitter
KW - narrative transportation
KW - political advertising
KW - political campaigns
KW - political e-mails
KW - political transportation
UR - http://www.scopus.com/inward/record.url?scp=85059516273&partnerID=8YFLogxK
U2 - 10.1177/0894439317746327
DO - 10.1177/0894439317746327
M3 - Article
VL - 37
SP - 22
EP - 37
JO - Social Science Computer Review
JF - Social Science Computer Review
IS - 1
ER -