TY - BOOK
T1 - Image Bite Politics
T2 - News and the Visual Framing of Elections
AU - Grabe, Maria Elizabeth
AU - Bucy, Erik Page
N1 - Publisher Copyright:
© 2009 by Maria Elizabeth Grabe and Erik Page Bucy. All rights reserved.
PY - 2010/4/1
Y1 - 2010/4/1
N2 - Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies in order to investigate the visual framing of elections in an interdisciplinary fashion. Moreover, the book presents findings that are counterintuitive and which challenge widely held assumptions; yet are supported by systematic data. For example, Republicans receive consistently more favorable visual treatment than Democrats, countering the conventional wisdom of a "liberal media bias"; and image bites are more prevalent, and in some elections more potent, in shaping voter opinions of candidates than sound bites. Finally, the authors provide a foundation for promoting visual literacy among news audiences and bring the importance of visual analysis to the forefront of research.
AB - Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 1992-2004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies in order to investigate the visual framing of elections in an interdisciplinary fashion. Moreover, the book presents findings that are counterintuitive and which challenge widely held assumptions; yet are supported by systematic data. For example, Republicans receive consistently more favorable visual treatment than Democrats, countering the conventional wisdom of a "liberal media bias"; and image bites are more prevalent, and in some elections more potent, in shaping voter opinions of candidates than sound bites. Finally, the authors provide a foundation for promoting visual literacy among news audiences and bring the importance of visual analysis to the forefront of research.
KW - Coverage of elections
KW - Evaluating leaders
KW - General election news
KW - Network news
KW - Political science
KW - Presidential campaigns
KW - Presidential candidates
KW - Public opinion
KW - Television images
KW - Visual images
UR - http://www.scopus.com/inward/record.url?scp=84922432621&partnerID=8YFLogxK
U2 - 10.1093/acprof:oso/9780195372076.001.0001
DO - 10.1093/acprof:oso/9780195372076.001.0001
M3 - Book
AN - SCOPUS:84922432621
SN - 9780195372076
BT - Image Bite Politics
PB - Oxford University Press
ER -