“I’m glad I played when the country still had gonads”: Bottom-up framing around Pop Warner’s kickoff policy change.

David Cassilo, James Sanderson

Research output: Contribution to journalArticlepeer-review

Abstract

Th is research explored bottom- up framing in response to the U.S. youth football organization Pop Warner eliminating kickoff s in its three youngest age divisions. Data were obtained from 838 Facebook comments posted to news articles covering the policy announcement. Thematic analysis suggested that participants framed the policy as (a) potentially impacting the NFL; (b) overprotecting the players; (c) creating a competitive<br>disadvantage within football; (d) negatively aff ecting masculinity; (e) providing evidence of America’s declining power; and (f) exhibiting legitimate organizational policy. Results reveal that the public has complex and divergent interpretations of health and<br>safety initiatives within sport generally, and football specifically, equating these changes with declining American social structures. Consequently, health and safety initiatives in football are likely to be met with strong resistance, as people seek to protect the sport<br>from elements that they p
Original languageEnglish
Pages (from-to)1-22
JournalJournal of Sports Media
StatePublished - 2019

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