Human face in news important but base-rate data inform more

Coy Callison, Rhonda Gibson, Dolf Zillmann

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

While it is important for journalists to put a human face on a story to highlight an issue, an experiment shows that newspaper readers get a more accurate quantitative picture when stories use explicit base-rate data rather than the use of human examples.

Original languageEnglish
Pages (from-to)54-67
Number of pages14
JournalNewspaper Research Journal
Volume33
Issue number2
DOIs
StatePublished - Mar 1 2012

Fingerprint Dive into the research topics of 'Human face in news important but base-rate data inform more'. Together they form a unique fingerprint.

Cite this