How Well Do E-Commerce Web Site Support Compensatory and Non-Compensatory Decision Strategies? An Exploratory Study

Naveen Gudigantala, Jaeki Song, Donald Jones

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original languageEnglish
Title of host publicationHow Well Do E-Commerce Web Site Support Compensatory and Non-Compensatory Decision Strategies? An Exploratory Study
PublisherIGI publishing
Pages1592-1607
StatePublished - 2009

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