How to report quantitative information in news stories

David Callison, R. Gibson, D. Zillmann

Research output: Contribution to journalArticlepeer-review


The effects of various presentational formats of numerical values within news reports were examined. The textual separation of ratios (e.g., x of/in y), compared to other formats (pure ratios, percentages, probabilities), proved to be detrimental to numeric recall generally. Using a previously validated test of arithmetic aptitude (AA), it was also determined that persons of low AA recalled percentages more poorly than did persons of intermediate and high AA.
Original languageEnglish
Pages (from-to)43-55
JournalNewspaper Research Journal
StatePublished - 2009


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