How to report quantitative information in news stories

Coy Callison, Rhonda Gibson, Dolf Zillmann

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


Researchers tested various ways of presenting numerical information in news stories and how math aptitude affects recall, if at all. The study suggests that both the audience and journalists need to be better prepared to deal with numbers.

Original languageEnglish
Pages (from-to)43-55
Number of pages13
JournalNewspaper Research Journal
Issue number2
StatePublished - Mar 1 2009


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