How to report quantitative information in news stories

Coy Callison; Rhonda Gibson; Dolf Zillmann

doi:10.1177/073953290903000205

How to report quantitative information in news stories

Coy Callison, Rhonda Gibson, Dolf Zillmann

Public Relations

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Abstract

Researchers tested various ways of presenting numerical information in news stories and how math aptitude affects recall, if at all. The study suggests that both the audience and journalists need to be better prepared to deal with numbers.

Original language	English
Pages (from-to)	43-55
Number of pages	13
Journal	Newspaper Research Journal
Volume	30
Issue number	2
DOIs	https://doi.org/10.1177/073953290903000205
State	Published - Mar 1 2009

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title = "How to report quantitative information in news stories",

abstract = "Researchers tested various ways of presenting numerical information in news stories and how math aptitude affects recall, if at all. The study suggests that both the audience and journalists need to be better prepared to deal with numbers.",

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How to report quantitative information in news stories

Abstract

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