Fingerprint
Dive into the research topics of 'How promotional content changes ratings: The impact of appeals, humor, and presentation'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
How promotional content changes ratings: The impact of appeals, humor, and presentation
Susan Tyler Eastman, Gregory D. Newton, Paul D. Bolls
Research output: Contribution to journal › Review article › peer-review
11
Scopus
citations