TY - JOUR
T1 - How production value impacts. Perceived technical quality, credibility, and economic value of video news
AU - Cummins, R. Glenn
AU - Chambers, Todd
PY - 2011
Y1 - 2011
N2 - Although media professionals use production value to refer to technical aspects of program quality, evidence suggests that viewers are not adept at recognizing this property of content. Nonetheless, broadcasters are attempting to differentiate news product based on technical dimensions. To test the utility of this strategy, this experiment examined how production value impacts perceived technical quality, credibility, and economic value across two age cohorts. Viewers recognized variation in production value and judged stories high in production value as more credible than identical stories low in production value. However, they placed no greater value on high production value content.
AB - Although media professionals use production value to refer to technical aspects of program quality, evidence suggests that viewers are not adept at recognizing this property of content. Nonetheless, broadcasters are attempting to differentiate news product based on technical dimensions. To test the utility of this strategy, this experiment examined how production value impacts perceived technical quality, credibility, and economic value across two age cohorts. Viewers recognized variation in production value and judged stories high in production value as more credible than identical stories low in production value. However, they placed no greater value on high production value content.
UR - http://www.scopus.com/inward/record.url?scp=84855933220&partnerID=8YFLogxK
U2 - 10.1177/107769901108800404
DO - 10.1177/107769901108800404
M3 - Article
AN - SCOPUS:84855933220
VL - 88
SP - 737
EP - 752
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
SN - 1077-6990
IS - 4
ER -