J F Wolter, Frank R. Bacon, Dale Duhan, R. Dale Wilson
Research output: Contribution to journal › Article › peer-review
How designers and buyers evaluate products. / Wolter, J F; Bacon, Frank R.; Duhan, Dale; Wilson, R. Dale.
TY - JOUR
T1 - How designers and buyers evaluate products
AU - Wolter, J F
AU - Bacon, Frank R.
AU - Duhan, Dale
AU - Wilson, R. Dale
PY - 1989
Y1 - 1989
M3 - Article
SP - 81
EP - 89
JO - Industrial Marketing Management
JF - Industrial Marketing Management