How designers and buyers evaluate products

J F Wolter, Frank R. Bacon, Dale Duhan, R. Dale Wilson

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)81-89
JournalIndustrial Marketing Management
StatePublished - 1989

Cite this

Wolter, J. F., Bacon, F. R., Duhan, D., & Wilson, R. D. (1989). How designers and buyers evaluate products. Industrial Marketing Management, 81-89.