How and why parents take on the tube

Erica Weintraub Austin, Paul Bolls, Yuki Fujioka, Jason Engelbertson

Research output: Contribution to journalArticlepeer-review

80 Scopus citations


A survey of 225 parents assesses patterns of television-related interaction, viewing habits and perceptions. Mediation is conceptually distinct from coviewing and has different motivations and implications when positive or negative in valence. A typology of mediation patterns includes nonmediators (parents who talk about television with their children infrequently), optimists (those whose discussion primarily reinforces television content), cynics (those whose discussion primarily counters television content) and selectives (those who use both positive and negative discussion strategies).

Original languageEnglish
Pages (from-to)175-192
Number of pages18
JournalJournal of Broadcasting and Electronic Media
Issue number2
StatePublished - 1999


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