TY - JOUR
T1 - Hotel guests’ perception of best green practices
T2 - A content analysis of online reviews
AU - Yi, Sungpo
AU - Li, Xu
AU - Jai, Tun Min (Catherine)
N1 - Publisher Copyright:
© 2016, © The Author(s) 2016.
PY - 2018/4/1
Y1 - 2018/4/1
N2 - The primary purpose of this study is to investigate guests’ perception of green hotels through a content analysis of online hotel reviews. A total of 7370 comments were collected, and 737 green comments were analyzed based on TripAdvisor’s top 10 green hotels. Our results indicate that the majority of hotel green practices are perceived as positive. Hotel guests consider some green practices, such as a reflective roofing system, a storm water management system, and guest training, as sincere efforts by hotels to be green and they complement them. However, some hotel guests assert that hotels may just be using green practices as a marketing tool or to gain financial benefits. Some green practices, such as temperature control, low water pressure, and degradable utensils, are actually not positively perceived. Therefore, our results suggest to hotel operators how they should implement being a sincere green hotel and how green practices should be approached to build environmental friendly branding strategies.
AB - The primary purpose of this study is to investigate guests’ perception of green hotels through a content analysis of online hotel reviews. A total of 7370 comments were collected, and 737 green comments were analyzed based on TripAdvisor’s top 10 green hotels. Our results indicate that the majority of hotel green practices are perceived as positive. Hotel guests consider some green practices, such as a reflective roofing system, a storm water management system, and guest training, as sincere efforts by hotels to be green and they complement them. However, some hotel guests assert that hotels may just be using green practices as a marketing tool or to gain financial benefits. Some green practices, such as temperature control, low water pressure, and degradable utensils, are actually not positively perceived. Therefore, our results suggest to hotel operators how they should implement being a sincere green hotel and how green practices should be approached to build environmental friendly branding strategies.
KW - Content analysis
KW - TripAdvisor
KW - green practice
KW - hotels
KW - online review
UR - http://www.scopus.com/inward/record.url?scp=85044828593&partnerID=8YFLogxK
U2 - 10.1177/1467358416637251
DO - 10.1177/1467358416637251
M3 - Article
AN - SCOPUS:85044828593
SN - 1467-3584
VL - 18
SP - 191
EP - 202
JO - Tourism and Hospitality Research
JF - Tourism and Hospitality Research
IS - 2
ER -