Abstract
In the online news environment, audience information processing may be influenced by the framing not only of a news story itself but also of other messages that introduce, link to, or accompany the news content. We test these mixed media framing effects on audience reason acquisition from news content with an experiment, in which we manipulate the frame—value or strategy—of a text introduction about the issue of stem cell research, followed by exposure, or no exposure, to a video news report about stem cell research. Value framing (as opposed to strategy framing) prior to a news story increased the number of reasons for one’s own side of the issue acquired from the news report, but no effects were found on learning reasons for the other side.
| Original language | English |
|---|---|
| Pages (from-to) | 71-86 |
| Number of pages | 16 |
| Journal | Electronic News |
| Volume | 10 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 2016 |
Keywords
- argument repertoire
- mixed media effect
- strategy frame
- value frame