The present study focuses on the influence of improved video game console technology on enjoyment of games played on a sixth- (PlayStation 2) and seventh- (Xbox 360) generation video game console. In a 2 (game console) X2 (game type) mixed-factorial experimental design (N=64), technological advancement, namely, improved video game graphical processing (the most-salient technological difference between the consoles), was manipulated by having participants play an identical game from either the action or racing genre on both consoles. Although significant differences in the evaluation of game play graphics and other important game characteristics were found between consoles, no statistically significant main effect of the platform on enjoyment was reported; rather, game enjoyment was most affected by perceived usability for both consoles irrespective of gaming technology. Additionally, willingness to pay was positively influenced by game enjoyment, but not by game technology.
|State||Published - 2012|