Globalization and the mass media in Africa

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

4 Scopus citations

Abstract

Despite its relative isolation-some would say marginalization-from international telecommunications centers and markets, the African continent is in the vortex of globalization. Indeed, Africa is flooded by mass media content and, with it, the attendant philosophy, values, and worldviews from several parts of the world, most notably, the United States. Among other characteristics, globalization enables images, representations, and even entire programs from a dominant cultural industry to recruit fans among heterogeneous language groups and cultures around the globe.

Original languageEnglish
Title of host publicationThe Globalization of Corporate Media Hegemony
PublisherState University of New York Press
Pages195-211
Number of pages17
ISBN (Print)0791458210, 9780791458211
StatePublished - 2003

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