Despite its relative isolation-some would say marginalization-from international telecommunications centers and markets, the African continent is in the vortex of globalization. Indeed, Africa is flooded by mass media content and, with it, the attendant philosophy, values, and worldviews from several parts of the world, most notably, the United States. Among other characteristics, globalization enables images, representations, and even entire programs from a dominant cultural industry to recruit fans among heterogeneous language groups and cultures around the globe.
|Title of host publication||The Globalization of Corporate Media Hegemony|
|Publisher||State University of New York Press|
|Number of pages||17|
|ISBN (Print)||0791458210, 9780791458211|
|State||Published - 2003|