Gender differences as antecedents to reciprocal consumer behavior

James B Wilcox, Natalia Kolyesnikova, Timothy Dodd

Research output: Contribution to journal › Article

Original languageEnglish
JournalJournal of Consumer Marketing
StatePublished - 2008

Fingerprint Dive into the research topics of 'Gender differences as antecedents to reciprocal consumer behavior'. Together they form a unique fingerprint.

Cite this