Gaining insight into marketing strategies and retailer perceptions of US beef in Vietnam: A focus group approach

Debra Reed; T TN Dihn; D H Nguyen; Shelley Harp; Janice Boyce; Leslie Thompson; J Brooks; Markus Miller; K C Le; S F Maxner

Gaining insight into marketing strategies and retailer perceptions of US beef in Vietnam: A focus group approach

Debra Reed, T TN Dihn, D H Nguyen, Shelley Harp, Janice Boyce, Leslie Thompson, J Brooks, Markus Miller, K C Le, S F Maxner

Animal and Food Sciences

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2009

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@conference{5ffb366e0be74c6b9e0910c86d75dbf6,

title = "Gaining insight into marketing strategies and retailer perceptions of US beef in Vietnam: A focus group approach",

author = "Debra Reed and Dihn, {T TN} and Nguyen, {D H} and Shelley Harp and Janice Boyce and Leslie Thompson and J Brooks and Markus Miller and Le, {K C} and Maxner, {S F}",

year = "2009",

language = "English",

}

Gaining insight into marketing strategies and retailer perceptions of US beef in Vietnam: A focus group approach

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