Gaining insight into marketing strategies and retailer perceptions of US beef in Vietnam: A focus group approach

Debra Reed, T TN Dihn, D H Nguyen, Shelley Harp, Janice Boyce, Leslie Thompson, J Brooks, Markus Miller, K C Le, S F Maxner

Research output: Contribution to conferencePaper

Original languageEnglish
StatePublished - 2009

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