From ‘virtuous’ to ‘pragmatic’ pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies

Robert E McDonald, Jay Weerawardena, Sreedhar Madhavaram, Gillian Sullivan Mort

Research output: Other contribution

Abstract

The purpose of this paper is to offer a sustainability-based typology for non-profit organizations and corresponding strategies to sustain the mission and/or financial objectives of non-profit organizations. The balance of mission and money, known in the non-profit literature as the double bottom line, is a challenge for professional managers who run non-profits and scholars who study them.
Original languageEnglish
PublisherManagement Research Review
Volume38
StatePublished - 2015

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