From ‘virtuous’ to ‘pragmatic’ pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies

Robert E McDonald; Jay Weerawardena; Sreedhar Madhavaram; Gillian Sullivan Mort

From ‘virtuous’ to ‘pragmatic’ pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies

Robert E McDonald, Jay Weerawardena, Sreedhar Madhavaram, Gillian Sullivan Mort

Business Administration

Research output: Other contribution › peer-review

Abstract

The purpose of this paper is to offer a sustainability-based typology for non-profit organizations and corresponding strategies to sustain the mission and/or financial objectives of non-profit organizations. The balance of mission and money, known in the non-profit literature as the double bottom line, is a challenge for professional managers who run non-profits and scholars who study them.

Original language	English
Publisher	Management Research Review
Volume	38
State	Published - 2015

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title = "From {\textquoteleft}virtuous{\textquoteright} to {\textquoteleft}pragmatic{\textquoteright} pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies",

abstract = "The purpose of this paper is to offer a sustainability-based typology for non-profit organizations and corresponding strategies to sustain the mission and/or financial objectives of non-profit organizations. The balance of mission and money, known in the non-profit literature as the double bottom line, is a challenge for professional managers who run non-profits and scholars who study them.",

author = "McDonald, {Robert E} and Jay Weerawardena and Sreedhar Madhavaram and Mort, {Gillian Sullivan}",

year = "2015",

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AU - McDonald, Robert E

AU - Weerawardena, Jay

AU - Madhavaram, Sreedhar

AU - Mort, Gillian Sullivan

PY - 2015

Y1 - 2015

N2 - The purpose of this paper is to offer a sustainability-based typology for non-profit organizations and corresponding strategies to sustain the mission and/or financial objectives of non-profit organizations. The balance of mission and money, known in the non-profit literature as the double bottom line, is a challenge for professional managers who run non-profits and scholars who study them.

AB - The purpose of this paper is to offer a sustainability-based typology for non-profit organizations and corresponding strategies to sustain the mission and/or financial objectives of non-profit organizations. The balance of mission and money, known in the non-profit literature as the double bottom line, is a challenge for professional managers who run non-profits and scholars who study them.

M3 - Other contribution

VL - 38

PB - Management Research Review

ER -