From the physical to the social: Twitter as a pedagogical innovation in the sport communication and sport management classroom.

James Sanderson, Blair Browning

Research output: Contribution to journalArticle

Abstract

This essay discusses how Twitter can be used as a pedagogical tool for sport communication and sport management courses. Given the prevalence with which Twitter has penetrated the sport industry and the frequency with which college students use social media, Twitter is a complementary and viable classroom component. The essay provides ways in which Twitter can be used for formal assignments in the sport communication and sport management classroom. The essay concludes by discussing some challenges to using Twitter in the classroom, describing strategies for overcoming these barriers, and encouraging sport communication and sport management educators to embrace the culture of convergence that Twitter affords. The appendix offers detailed guidelines for the assignments discussed in the essay.
Original languageEnglish
Pages (from-to)1`24-131
JournalSport Management Education Journal
StatePublished - 2015

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