Foundations of Marketing Theory: Toward a General Theory of Marketing

Research output: Book/ReportBook

Original languageEnglish
PublisherShanghai University of Finance and Economics Press
StatePublished - 2006

Fingerprint Dive into the research topics of 'Foundations of Marketing Theory: Toward a General Theory of Marketing'. Together they form a unique fingerprint.

  • Cite this

    Hunt, S. (2006). Foundations of Marketing Theory: Toward a General Theory of Marketing. Shanghai University of Finance and Economics Press.