Foundations of Marketing Theory: Toward a General Theory of Marketing

Shelby Hunt

Research output: Book/Report › Book

Original languageEnglish
PublisherShanghai University of Finance and Economics Press
StatePublished - 2006

Fingerprint

Dive into the research topics of 'Foundations of Marketing Theory: Toward a General Theory of Marketing'. Together they form a unique fingerprint.
View full fingerprint

Cite this