For new research insights, study one family in depth

Lori Tribble-Trudell, Theodore Waldron, James Wetherbe

Research output: Contribution to journalArticlepeer-review


Case studies involving one family business offer insights that run an inch wide but a mile deep. This rich trove of information on a narrow topic can result in practical insights that resonate with family firms and the people who run them. And because it helps unearth questions that need to be answered, single-case research can shape future quantitative research that has the potential to solve real-world problems, re-shape how family businesses approach processes and transitions, and help them thrive.<br>
Original languageEnglish
StatePublished - Dec 2021


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