First- and second-level agenda-building and agenda-setting effects: Exploring the linkages among candidate news releases, media coverage, and public opinion during the 2002 florida gubernatorial election

Spiro Kiousis, Michael Mitrook, Xu Wu, Trent Seltzer

Research output: Contribution to journalArticle

112 Scopus citations

Abstract

This study explores the role of candidate news releases, media content, and public opinion in shaping the salience of political issues and candidate images during the 2002 Florida gubernatorial election. The study analyzed 77 news releases, 654 newspaper stories, and public opinion data from a statewide survey of 572 respondents. Significant correlations were found supporting both first- and second-level agenda building and agenda-setting effects. Theoretical and practical implications of the findings are discussed.

Original languageEnglish
Pages (from-to)265-285
Number of pages21
JournalInternational Journal of Phytoremediation
Volume21
Issue number1
DOIs
StatePublished - 2006

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