TY - JOUR
T1 - Finding the Impact Zone
T2 - Testing Health News for Native and Non-Native Audiences
AU - Gearhart, Sherice
AU - Trumbly-Lamsam, Teresa A.
AU - Riesberg, Casey
N1 - Funding Information:
This work was funded with a grant from The Waterhouse Family Institute for the Study of Communication and Society
Publisher Copyright:
© 2017, © 2017 Taylor & Francis Group, LLC.
PY - 2018/10/2
Y1 - 2018/10/2
N2 - This study helps bridge the existing divide between the knowledge on effective use of mass media to target mainstream populations and similar tactics for improving health reporting for indigenous populations. Using a 2 × 2 × 2 between-subjects design, participants (N = 209) at a Native American powwow responded to questions assessing knowledge and intent to read stories. Results revealed thematically framed stories encouraged knowledge acquisition among non-Natives. An interaction between diabetes news with thematic framing enhanced knowledge among Natives and the general population. Results suggest messaging strategies can effectively convey health information to Native Americans and non-Native populations alike.
AB - This study helps bridge the existing divide between the knowledge on effective use of mass media to target mainstream populations and similar tactics for improving health reporting for indigenous populations. Using a 2 × 2 × 2 between-subjects design, participants (N = 209) at a Native American powwow responded to questions assessing knowledge and intent to read stories. Results revealed thematically framed stories encouraged knowledge acquisition among non-Natives. An interaction between diabetes news with thematic framing enhanced knowledge among Natives and the general population. Results suggest messaging strategies can effectively convey health information to Native Americans and non-Native populations alike.
KW - Native American
KW - health communication
KW - knowledge acquisition
KW - news framing
UR - http://www.scopus.com/inward/record.url?scp=85061740054&partnerID=8YFLogxK
U2 - 10.1080/10646175.2017.1392909
DO - 10.1080/10646175.2017.1392909
M3 - Article
AN - SCOPUS:85061740054
VL - 29
SP - 318
EP - 334
JO - Howard Journal of Communications
JF - Howard Journal of Communications
SN - 1064-6175
IS - 4
ER -