Finding the Impact Zone: Testing Health News for Native and Non-Native Audiences

Sherice Gearhart, Teresa A. Trumbly-Lamsam, Casey Riesberg

Research output: Contribution to journalArticle

Abstract

This study helps bridge the existing divide between the knowledge on effective use of mass media to target mainstream populations and similar tactics for improving health reporting for indigenous populations. Using a 2 × 2 × 2 between-subjects design, participants (N = 209) at a Native American powwow responded to questions assessing knowledge and intent to read stories. Results revealed thematically framed stories encouraged knowledge acquisition among non-Natives. An interaction between diabetes news with thematic framing enhanced knowledge among Natives and the general population. Results suggest messaging strategies can effectively convey health information to Native Americans and non-Native populations alike.

Original languageEnglish
Pages (from-to)318-334
Number of pages17
JournalHoward Journal of Communications
Volume29
Issue number4
DOIs
StatePublished - Oct 2 2018

Keywords

  • Native American
  • health communication
  • knowledge acquisition
  • news framing

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