Fashion consumers’ channel-hopping profiles by psychographics and demographics

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	147078531882185
Journal	International Journal of Market Research
DOIs	https://doi.org/10.1177/1470785318821854
State	Published - Jan 3 2019

Access to Document

@article{4b0a48fb3db343db83af9d5287b5562a,

title = "Fashion consumers{\textquoteright} channel-hopping profiles by psychographics and demographics",

author = "Stacy Lee and Sojin Jung",

year = "2019",

month = jan,

day = "3",

doi = "10.1177/1470785318821854",

language = "English",

pages = "147078531882185",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Sage Publications",

}