Fans’ attention to, involvement in, and satisfaction with professional soccer in China

Bo Gong; Nathan Pifer; Jerry Junqi Wang; Minhong Kim; Minkil Kim; Tyreal Yizhou Qian; James J. Zhang

Fans’ attention to, involvement in, and satisfaction with professional soccer in China

Bo Gong, Nathan Pifer, Jerry Junqi Wang, Minhong Kim, Minkil Kim, Tyreal Yizhou Qian, James J. Zhang

Kinesiology and Sport Management

Research output: Contribution to journal › Article › peer-review

Abstract

© Society for Personality Research. We investigated the level of Chinese soccer fans’ satisfaction with the development of professional soccer in China on the basis of their atte ntion to, and involvement with, the Chinese Football Association Super League (CSL) and its teams. Research participants (N = 926) were spectators at CSL games who responded to a questionnaire. Results revealed that the attention consumers paid to, and their involvement with, the CSL were negatively related to their satisfaction with the league’s operation and marketing. These findings contradict existing theories and beliefs that positive consumer cognition leads to positive consumer affect, indicating the presence of serious issues associated with the CSL administration. The failings of the CSL are discussed.

Original language	English
Pages (from-to)	1667-1682
Journal	Social Behavior and Personality
State	Published - Nov 1 2015

Cite this

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title = "Fans{\textquoteright} attention to, involvement in, and satisfaction with professional soccer in China",

abstract = "{\textcopyright} Society for Personality Research. We investigated the level of Chinese soccer fans{\textquoteright} satisfaction with the development of professional soccer in China on the basis of their atte ntion to, and involvement with, the Chinese Football Association Super League (CSL) and its teams. Research participants (N = 926) were spectators at CSL games who responded to a questionnaire. Results revealed that the attention consumers paid to, and their involvement with, the CSL were negatively related to their satisfaction with the league{\textquoteright}s operation and marketing. These findings contradict existing theories and beliefs that positive consumer cognition leads to positive consumer affect, indicating the presence of serious issues associated with the CSL administration. The failings of the CSL are discussed.",

author = "Bo Gong and Nathan Pifer and Wang, {Jerry Junqi} and Minhong Kim and Minkil Kim and Qian, {Tyreal Yizhou} and Zhang, {James J.}",

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AU - Gong, Bo

AU - Pifer, Nathan

AU - Wang, Jerry Junqi

AU - Kim, Minhong

AU - Kim, Minkil

AU - Qian, Tyreal Yizhou

AU - Zhang, James J.

PY - 2015/11/1

Y1 - 2015/11/1

N2 - © Society for Personality Research. We investigated the level of Chinese soccer fans’ satisfaction with the development of professional soccer in China on the basis of their atte ntion to, and involvement with, the Chinese Football Association Super League (CSL) and its teams. Research participants (N = 926) were spectators at CSL games who responded to a questionnaire. Results revealed that the attention consumers paid to, and their involvement with, the CSL were negatively related to their satisfaction with the league’s operation and marketing. These findings contradict existing theories and beliefs that positive consumer cognition leads to positive consumer affect, indicating the presence of serious issues associated with the CSL administration. The failings of the CSL are discussed.

AB - © Society for Personality Research. We investigated the level of Chinese soccer fans’ satisfaction with the development of professional soccer in China on the basis of their atte ntion to, and involvement with, the Chinese Football Association Super League (CSL) and its teams. Research participants (N = 926) were spectators at CSL games who responded to a questionnaire. Results revealed that the attention consumers paid to, and their involvement with, the CSL were negatively related to their satisfaction with the league’s operation and marketing. These findings contradict existing theories and beliefs that positive consumer cognition leads to positive consumer affect, indicating the presence of serious issues associated with the CSL administration. The failings of the CSL are discussed.

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JO - Social Behavior and Personality

JF - Social Behavior and Personality

ER -

Fans’ attention to, involvement in, and satisfaction with professional soccer in China

Abstract

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