TY - JOUR
T1 - Famous women yearn for Putin, and other unlikely tales
T2 - Glamorizing right-wing populist actors in the Bulgarian editions of Cosmopolitan and Elle
AU - Sternadori, Miglena
N1 - Publisher Copyright:
© 2019 Polish Communication Association. All rights reserved.
PY - 2019
Y1 - 2019
N2 - This analysis identifies the dominant media frames in the coverage of four right-wing populist actors - Vladimir Putin, Donald Trump, Silvio Berlusconi, and Roman Abramovich - by the Bulgarian editions of Elle and Cosmopolitan. Although the political platforms of these men are not, in fact, anti-establishment, which is the core characteristic of populism, they are referred to as populist actors because of their use of populist tools and discourses to practice so-called “neo-populism from above.” The four men were framed as: (a) carriers of a “golden touch”; (b) sources of profound/ problematic wisdom; and (c) admirable collectors of “trophy” women. The findings are discussed as illustrative of the tabloidization of U.S. women's magazine brands in the post-communist context of Bulgaria.
AB - This analysis identifies the dominant media frames in the coverage of four right-wing populist actors - Vladimir Putin, Donald Trump, Silvio Berlusconi, and Roman Abramovich - by the Bulgarian editions of Elle and Cosmopolitan. Although the political platforms of these men are not, in fact, anti-establishment, which is the core characteristic of populism, they are referred to as populist actors because of their use of populist tools and discourses to practice so-called “neo-populism from above.” The four men were framed as: (a) carriers of a “golden touch”; (b) sources of profound/ problematic wisdom; and (c) admirable collectors of “trophy” women. The findings are discussed as illustrative of the tabloidization of U.S. women's magazine brands in the post-communist context of Bulgaria.
KW - Celebritization
KW - Populism
KW - Post-communist media
KW - Right-wing populist actors
KW - Women's magazines
UR - http://www.scopus.com/inward/record.url?scp=85080045550&partnerID=8YFLogxK
U2 - 10.19195/1899-5101.12.2(23).7
DO - 10.19195/1899-5101.12.2(23).7
M3 - Article
AN - SCOPUS:85080045550
SN - 1899-5101
VL - 12
SP - 224
EP - 241
JO - Central European Journal of Communication
JF - Central European Journal of Communication
IS - 2
ER -