TY - JOUR
T1 - Family business and market orientation
T2 - Construct validation and comparative analysis
AU - Zachary, Miles A.
AU - McKenny, Aaron
AU - Short, Jeremy Collin
AU - Payne, G. Tyge
PY - 2011/9
Y1 - 2011/9
N2 - Market orientation refers to the collection, dissemination, and utilization of market information that promotes a sustainable competitive advantage.Despite the contribution of the market orientation construct to both the strategic management and marketing literatures, little attention has been devoted to exploring how market orientation relates to family businesses and how these relationships might differ from nonfamily businesses.To address this gap and stimulate further research in this area of inquiry, this study develops and validates a market orientation measure using content analysis of CEO letters from the S&P 500 and tests for differences between family businesses and nonfamily businesses.
AB - Market orientation refers to the collection, dissemination, and utilization of market information that promotes a sustainable competitive advantage.Despite the contribution of the market orientation construct to both the strategic management and marketing literatures, little attention has been devoted to exploring how market orientation relates to family businesses and how these relationships might differ from nonfamily businesses.To address this gap and stimulate further research in this area of inquiry, this study develops and validates a market orientation measure using content analysis of CEO letters from the S&P 500 and tests for differences between family businesses and nonfamily businesses.
KW - content analysis
KW - family businesses
KW - market orientation
UR - http://www.scopus.com/inward/record.url?scp=79961209080&partnerID=8YFLogxK
U2 - 10.1177/0894486510396871
DO - 10.1177/0894486510396871
M3 - Article
AN - SCOPUS:79961209080
VL - 24
SP - 233
EP - 251
JO - Family Business Review
JF - Family Business Review
SN - 0894-4865
IS - 3
ER -