Factors affecting the regional strategies for developing and advancing the Chinese sport industry

Yan Wang, James J. Zhang, Nathan David Pifer, Minkil Kim

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

Purpose: The purpose of this paper is to examine the key factors that affect the formulation of regional strategies for developing and advancing the sport industry in China. Design/methodology/approach: Guided by the comparative advantage theory, qualitative and quantitative research procedures were carried out to analyze the variables that were deemed necessary for the development of regional advantages. Findings: The findings of this study indicated the importance and relevance of understanding these comparative advantage factors when developing regional strategies for sport development in China or other countries with a developing economy. Research limitations/implications: This study was largely exploratory in nature, meaning that future confirmatory studies are necessary in order to solidify the results and to encompass the wide-ranging diversity of the total sport industry. Practical implications: The study provided practical implications for other countries to address the needs to discern among varying sectors of the sport industry and prioritize factors that are specific to regions, communities, and local environments in the strategic planning process. Originality/value: The findings of this study highlighted the importance and relevance of four comparative advantage factors and the varying sectors of the sport industry variables in the region.

Original languageEnglish
Pages (from-to)178-193
Number of pages16
JournalInternational Journal of Sports Marketing and Sponsorship
Volume19
Issue number2
DOIs
StatePublished - 2018

Keywords

  • Comparative advantages
  • Regional development
  • Sport industry
  • Strategic planning

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