| Original language | English |
|---|---|
| Pages (from-to) | 202 - 214 |
| Journal | International Journal Wine Business Research |
| State | Published - 2008 |
Facets of Brand Equity and Brand Survival: A Longitudinal Examination
James Wilcox, Debra Laverie, Natalia Velikova, Dale Duhan, Timothy Dodd
Research output: Contribution to journal › Article › peer-review